allinx-Webinar
Public transport authority’s role in promoting cycling (en)

HSL and the municipalities
in the Helsinki metropolitan area have together developed a five-year marketing
strategy for cycling. The aim of the strategy is to harmonize communications on
cycling in the metropolitan area and to promote cycling. Normalization of
cycling and promoting a more cycle-friendly attitude are at the core of the
strategy.

Monday 20th of June 2016 at
12.30 PM you can participate in a
very inspiring allinx webinar about the role of authorities in promoting
cycling in Helsinki by Tarja Jääskeläinen (Helsinki Region Transport).

HSL and the metropolitan area municipalities have agreed
on a visual identity for cycling. A consistent message is more effective! The
first part of the webinar will focus on this.

The second part of the
webinar will show how the new city bike service in Helsinki works and what kind of feedback they have received so far.